Web Survey Bibliography
The number of online surveys in German official statistics has been steadily growing over the years as there is a huge demand in business, administrative statistics and in private households for responding by online questionnaires. Consequently, to guarantee a high quality of statistical data and to provide respondent-friendly online questionnaires, the Federal Statistical Office of Germany (Destatis) is testing electronic questionnaires. In doing so, a three step approach is applied: (a) observation while completing the questionnaire, (b) cognitive interviews (retrospective think aloud and probing) and (c) evaluation of eye tracking data. Based on tests of four different online questionnaire designs (CAWI instruments) and current research on the subject, the Federal Statistical Office developed preliminary guidelines for the design of online-questionnaires for private households. Final guidelines have not been released yet since further reflection is needed. In the focus of the paper are issues such as the general design of the questionnaire (paging or scrolling as a matter of navigation), visual design, kind and style of instructions, error messages, question and answering formats as well as the accessibility of the instrument. The paper highlights selected results from usability-tests with online-questionnaires and discusses how the design of online questionnaires can be enhanced.
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Web survey bibliography - European Conference on Quality in Official Statistics, 2012 (9)
- Measure the response burden in the Swedish Intrastat system; 2012; Weideskog, F.
- Mode and non-response effects and their treatment; 2012; Chrysanthopoulos, S., Georgostathi, A.
- What can be said about quality in the Central Population Register based on a self-completion survey...; 2012; Falnes-Dalheim, E., Pedersen, H. E.
- Improving the quality of complex surveys: The case of the EU Labour Force Survey ; 2012; van der Valk, J.
- Pros and cons of Internet based User Satisfaction Surveys; 2012; Consoli, A., Matsulevits, L.
- Between demand and reality: Ensuring efficiency and quality in pretesting questionnaires; 2012; Sattelberger, S., Blanke, K.
- How to provide high data quality in online-questionnaires: Setting guidelines in design; 2012; Tries, S., Nebel, S., Blanke, K.
- Boosting Web pick-up Rates by referring to Compliance Principles ; 2012; Falnes-Dalheim, E., Haraldsen, G., Sundvoll, A.
- Choosing a Data Collection Approach: Mixed Mode Design Experiences in Statistics Finland; 2012; Taskinen, P., Kiianmaa, N.